080829_ACT_DFRLO

Update from Debbie Yates: ACT Defence Force Recruiting Liaison Officer

Hi everyone,

For those who don't know me, I just wanted to introduce myself. I am the Defence Force Recruiting Liaison Officer for the CDAA and am the dedicated contact point between our ACT Division and the Canberra office of Defence Force Recruiting, as part of the Defence Force Recruiting sponsorship of CDAA. My role is to increase the awareness of Defence Force opportunities within the Division and generally be a point of contact between the two organisations. Please call me on 0412 685 720 if you want to have more of a chat about this.

As the Defence Force Recruiting Liaison Officer (and with a husband in the Airforce) I know more about Defence than most but one thing I only just found out about was the Defence Jobs games website! Your clients will love it (and so does my husband!). The Defence Jobs website is so impressive that it unanimously won Best of Show in the recent Interactive Advertising Awards.

Here is an excerpt from "The Australian", 05 May 2008 written by Lara Sinclair.

THE Australian Defence Force has emerged as the country's best digital marketer after judges unanimously voted it Best of Show in last week's Interactive Advertising Awards.

The ADF, which created a series of multi-player military games targeting new recruits, beat more fancied digital campaigns, such as Labor's Kevin07 election effort, to take out the top honour.

The awards show aimed to recognise imaginative campaigns that found new ways to engage audiences, according to Mark Uncles, professor of marketing at the University of NSW and chairman of judges.

Over the past year, digital marketing campaigns had begun to be integrated more closely with long-term marketing objectives rather than treated as one-off projects, Professor Uncles said.

"(Digital marketing) has been moving away from attention-getting gimmicks that work in the short term to something that could conceivably help to build the brand longer term," he said.

The ADF campaign, created by agency Visual Jazz, was aimed at 15 to 35-year-olds and attracted 1.1 million unique browsers.

About 250,000 site visitors eventually clicked through to the jobs pages on the games portal.

- The Australian, 5 May 2008

Anyway please have a look at it for yourself at: http://games.defencejobs.gov.au/# and we would love for you to pass it along to your clients and students.

Kind Regards

Debbie Yates
Defence Force Recruiting Liaison Officer
0412 685 720

DRF Liaison Officer

Debbie Yates
Mobile: 0412 685 720

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